Big firms join race for investors looking to make an impact

Bron
TRIB Live

If you haven’t heard of impact investing yet, just wait. It’s one of the hottest areas in investing, and the industry is racing to offer more opportunities for people to put their money into investments that deliver a positive impact on the world, along with positive returns. Think: projects and stocks of companies that are providing clean water or looking to prevent disease. This formerly niche corner of investing has become increasingly mainstream, partly because it offers a tantalizing opportunity to target millennial customers.

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