The field of sustainable and impact investing has shown tremendous growth over the last few years. But there are still too many asset owners sitting on the sidelines, interested in making an impact but not yet investing for it. To paraphrase U2’s Bono – a recent high-profile convert to the cause – it seems that many “still haven’t found what they’re looking for”.
So why does interest continue to outstrip activity? One reason is a dearth of suitably scaled investment products. But there’s another problem: We still lack a common convention for measuring the impact of impact investing.