How millennials are changing the sustainable investment landscape

Demographic trends have created huge opportunities for investors globally, whether it be the ageing population in Japan or the rise of the educated middle class in Asia. However, no demographic has been more vocal on the sustainable investing front than the so called ‘millennials’ or ‘generation Y’.  This group currently comprises around 20% of the UK population and totals 92 million in the US alone, making them the largest generation in the country’s history and even bigger than the ‘baby boomers’. 

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